solving challenges. outthinking competition.earning turst.

At Cannonball, our advertising mission is to create and deliver compelling, brand-centric campaigns across all media, screens and aisles. We achieve this through a relentless focus on generating ideas that create impact and change behavior – above-the-line, below-the-line, and online.

Of course, anyone can say that.

So let’s turn to the numbers. We believe a good indicator of strategic and creative leadership is how a client grows with you over time. We have four accounts that have been with us at least 10 years, and 76% of our clients have been with us at least five years.  

lets talk.

interested in discussing your next project? so are we.
  • This field is for validation purposes and should be left unchanged.

OUR APPROACH TO STRATEGY AND CREATIVE IS SIMPLE…

We make IMPACT – after all, that’s what a Cannonball does.

Impact is taking a powerful creative idea and making it reverberate well beyond the initial point of contact. It’s about grabbing consumer attention and moving them to action.

We’re a Midwest ad agency, but brands across the country turn to us to make advertising impact through strategy, creative development, execution/production, and measurement/metrics. Each of our departments work hand-in-hand, at times seamlessly crossing over into each other’s traditional “account” and “creative” roles.

You can get a general overview of our advertising services below.

STRATEGY

We turn insights into a creative brief that unearths your brand’s key building blocks – your project’s true potential. From one-off assignments to complete brand overhauls, we find your brand’s reason to believe, asses its emotional and functional benefits, and discover the common values it shares with your consumer. Cannonball offers strategic experience and perspective from a variety of categories, spanning CPG, service, parks and entertainment, food, beverage and automotive. We have a variety of case studies we can share that demonstrate our leadership in the following:

  • Brand positioning
  • Consumer research and testing
  • Target audience analysis
  • Content planning
  • Integrated communication planning

CREATIVE DEVELOPMENT

You can read specifics about our creative reputation and process here  but below is a list of creative services we put into action every day:

  • Concepting and ideation
  • Brand storytelling
  • Copywriting
  • Graphic design
  • Digital-first creative
  • Logo design
  • Packaging design
  • Store traffic flow design
  • Storyboarding
  • Photography

MEASUREMENT AND METRICS

You can’t know if you’re making impact if you don’t have numbers to prove it. That’s why Cannonball tracks the impact of our ideas using cutting edge data analysis and trusted industry experts. We employ (and partner with) measurement and metrics pros who not only break down the numbers, but know how to translate what the data means for us and our clients. We specialize in:

  • Consumer testing
  • Marketing campaign analytics
  • Campaign optimization

EXECUTION

We take pride in delivering best-in-class finished creative products, be it a Super Bowl TV spot, Instagram post or weekly FSI. We have a portfolio of work  that demonstrates our ability to identify, select and collaborate with both known and up-and-coming production partners, ultimately providing breakthrough in-market creative. We get the details right, meet our deadlines and keep costs accountable. Specifically, we offer execution services in:

  • Broadcast TV and radio
  • Video content
  • Pre-press/print
  • Digital asset production
  • Point-of-sale materials
  • Guerilla/grassroots media

creative

advertising

digital

marketing

b2b

branded content