Sometimes Your Consumer Just Wants to Have Fun.

At Cannonball, we get 21-25 year old consumers. Over the past decade, we’ve created nearly a dozen Super Bowl commercials, managed multiple sports property activations and developed thousands of retail promotions for multiple Anheuser-Busch InBev brands including Bud Light, Michelob ULTRA, Stella Artois and more.

The Super Bowl Collection

Since the year we opened our doors, Cannonball has created 13 Super Bowl commercials for our clients.

make opening day a national holiday

Budweiser, as an official sponsor of Major League Baseball, needed an untraditional campaign that could break through the MLB opening day clutter.

budweiser 360 experience ride along app

The Budweiser 360 Experience App put you inside Kevin Harvick’s Budweiser stock car as it raced along at 200 mph, inches away from the concrete walls of Charlotte Motor Speedway.

Driving Home An Important Message

Anheuser-Busch takes drinking and driving seriously, and the brewery has been a leading advocate of responsible drinking for years.