WE LOVE THE BUSINESS OF BUSINESS

Cannonball is passionate about the B2B space. We look forward to the unique challenges that come with B2B marketing work, and the creative muscles it allows us to flex. We are committed to not only being on top of emerging B2B trends and best practices, but in leading them.

Cannonball may not be solely a B2B marketing agency, but being B2B marketers is a big part of who we are.

One of the questions we get most is, “Do you have a specific B2B team, or do your account and creative team members cross over from B2C business?” The answer is the latter, as we believe there are learnings from B2C that make us better at B2B, and vice versa. That being said, we do have leaders in our account, creative and digital teams whose talents and passions lean more to the B2B side; we think it only makes sense to put them in position to lead us strategically on B2B business. 

Below are more details on the specific B2B marketing services we offer.

B2B MARKETING STRATEGY

Our team of strategists have experience in a variety of B2B marketing categories. That experience has made us confident in navigating the specific challenges and opportunities that come with B2B branding. We excel in:

  • B2B positioning and strategy development
  • B2B brand identity development

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B2B CONTENT

B2B content creation is a special kind of creative assignment. We understand how hard it is to take technical language and turn it into compelling information – in other words, finding the right balance between engaging and educational. Clients often turn to us for:

  • B2B content development
  • B2B technical writing
  • B2B creative design
  • B2B social media strategy and production

LEAD GENERATION

Cannonball’s lead generation experience may be our agency’s best kept secret. The details may be too dense to quickly summarize here, but we have deep, proven case studies that demonstrate our expertise in this critical marketing need. We do the following every day for our B2B clients:

  • Inbound marketing
  • CRM integration strategy
  • Persona development
  • Platform management
  • Marketing automation
  • Relationship management strategy
  • Content mapping
  • Evaluation

MARKET RESEARCH

B2B content creation is a special kind of creative assignment. We understand how hard it is to take technical language and turn it into compelling information – in other words, finding the right balance between engaging and educational. Clients often turn to us for:

  • B2B content development
  • B2B technical writing
  • B2B creative design
  • B2B social media strategy and production

creative

advertising

digital

marketing

b2b

branded content