where great stories are told and made

Creative storytelling inspires “the why” and “the how” of everything we do at Cannonball.

Whether it’s written, designed, illustrated, filmed or animated, we believe all the creative work [link to work page] we produce ladders up to a bigger brand story that we get to tell.

To do justice to that story requires both high-level thinking and roll-up-the-sleeves doing – two things we look for in every creative team member Cannonball hires.

cannonball creative services

Integrated Campaign Development, Copywriting, Art Direction

Creative Execution:

  • Branding (logo, packaging, tag line development)
  • TV
  • Radio
  • Video
  • Print
  • Outdoor
  • Digital
  • Social
  • Trade Show
  • Interior Space Design

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the creative bullpen

Our creative team structure ensures each client gets fresh thinking from creatives with diverse levels of experience.

While most agencies still subscribe to assigned writer + designer creative teams for every client, Cannonball assigns one or two mainstay creative leads to each brand. When projects are assigned, those Creative Directors turn to our “creative bullpen” – a stable of Copywriters and Art Directors with a variety of backgrounds and experience levels. Depending on the project, the Creative Directors can pick the best creatives for the job, bringing the right mix of creative styles and strengths together. This guarantees that our clients aren’t getting the same old ideas over and over again – and that our creatives stay fresh and engaged.

creative output

Over the past 14 years, Cannonball has produced:

  • 500+ Television Spots
  • 1,000+ Radio Spots
  • 10,000+ Print Collateral
  • 17,000+ Digital Executions

award-winning creative

While winning creative advertising awards is never our goal, it is an honor when our client work is recognized.

Over the years we’ve been awarded by the EMMYs, TELLYs, Global Marketer Awards and New York Festivals International Advertising Awards. We’ve garnered over 100 ADDY awards (spanning the Local, District, and National levels), including 6 Best-of-Show awards.

Our creative has been profiled in numerous publications, including AdAge, Adweek, Creativity, The New York Times, ESPN, Dezeen and Architectural Digest.

the team

Our Creative Directors still serve as working copywriters and designers every day. No one at Cannonball spends all their time “managing.” Our creative leaders still get to do the work every day.

Our copywriters excel at crafting brand voice, establishing a tone and personality that will stand out across all media. Whether it’s a Super Bowl TV script or a 30-page brochure packed with technical data, our writers take it as a personal challenge to make you hang on every word.

The Cannonball design team not only has an eye for exceptional visuals, they have marketing know-how. So whether they are developing a brand identity, logo, package design, outdoor board or TV storyboard, they not only create captivating visuals – they do it in a way that builds brand consistency and relevance in every channel.

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branded content