digitally-minded. brand-focused.

Cannonball serves as the digital marketing agency for companies in St. Louis, throughout the Midwest, and on a national scale.

Sometimes Cannonball serves as a digital extension of our client’s online marketing department, driving all digital strategy, digital execution, optimization and measurement. Other times we bring digital thinking and execution to 360-degree campaigns in which digital is one component.

In either scenario, we utilize our bullpen of brand-focused, digitally-minded creatives and account service pros. They work under the guidance of our full-time digital specialists – experts who spend 100% of their time providing understanding, insight and execution in the areas of digital strategy, website development, social media, email marketing, SEO/SEM and beyond.

Below are specifics on each of Cannonball’s digital capabilities.

digital strategy

Our digital strategists have a deep knowledge of digital tech, tools, platforms and channels, maximizing our clients’ digital impact. Our ongoing mission is to stay on top of every digital trend and investigate every digital resource, constantly challenging standards and updating best practices. When necessary, we enlist world-class digital vendors and partners to optimize digital performance. Tangibly speaking, this expertise usually comes to life through:

  • Digital communication planning
  • Platform review and analysis

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digital strategy

Our digital strategists have a deep knowledge of digital tech, tools, platforms and channels, maximizing our clients’ digital impact. Our ongoing mission is to stay on top of every digital trend and investigate every digital resource, constantly challenging standards and updating best practices. When necessary, we enlist world-class digital vendors and partners to optimize digital performance. Tangibly speaking, this expertise usually comes to life through:

  • Digital communication planning
  • Platform review and analysis

SEO/SEM

Cannonball offers insights and strategies that deliver true search results. Whether the goal is increasing organic or paid (most likely both), we have proven methods that will spike your search efforts:

  • Search strategy and planning
  • SEO optimization
  • Paid search planning and management

WEBSITE DEVELOPMENT

We love designing a new site from the ground up. But we also like getting into an existing site and redesigning it, optimizing its functionality and user experience. Either way, we are confident and experienced in creating a website experience that is intuitive and engaging, regardless of screen size. Our website development skills include:

  • Website design
  • Front-end development
  • UX/UI Optimization

SOCIAL MEDIA

Cannonball moves at the speed of social. We know how quickly a given social media platform can rise (or fall) in popularity, not to mention social best practices. That’s why we’re built to think quick and move fast – but not so fast that mistakes are made. That’s why our clients know they can trust us with being all over everything social:

  • Social media strategy
  • Social media monitoring and community management
  • Social media metrics
  • Social media advertising
  • Social media calendar planning
  • Social content creation and publishing

EMAIL MARKETING

While social may get most of the buzz, we know that email marketing is a powerful business tool for both B2B and B2C clients. Our email experts know all the ins and outs of getting those coveted “opens” and clicks:

  • Email strategy and planning
  • Email design
  • Email development and testing
  • Email platform management
  • Database and list management

ONE-TO-ONE MARKETING

The beauty of the digital space is the targeted nature of the message. We deliver relevant messages to people who will actually want to receive them – customizing the form and function of each piece on a personal level:

  • Marketing automation strategy and execution
  • Inbound marketing strategy and execution

DIGITAL ADVERTISING

While banner ads may seem simple in this day and age, Cannonball believes there is still nuance and craft in delivering a smart, effective, click-worthy digital ad. That’s why we offer:

  • Banner ad creative design and development
  • Pre-roll video development

DIGITAL APPS

We offer a variety of app capabilities that facilitate mobile brand experiences on smartphones, tablets, watches and whatever future mobile device no one sees coming next:

  • App concepts
  • App design
  • App development

ONLINE PROMOTIONS

Digital promotions have their own unique set of challenges and opportunities when compared to retail. We use our experience in both spaces to deliver online promotions that are engaging, shareworthy and memorable:

  • Promo concepting
  • Promo planning/scheduling/logistics
  • Promo implementation across owned, paid and social channels

BRANDED CONTENT

Editorial content, social stories, long-form articles, short-form videos, recipe libraries, photo galleries, blogs – whatever it may be, our team has experience creating it. Learn more about our distinct Cannonball Content [links to Cannonball Content section] approach to branded programming, and get a quick overview of our content offerings below:

  • Content strategy
  • Content development
  • Content planning/calendars
  • Scripted, unscripted and user-generated content creation

creative

advertising

digital

marketing

b2b

branded content