The Schwan Food Company Advertising Agency

Freschetta

Schwan’s needed to differentiate their good, better and best portfolio of brands – with Freschetta being the best. We decided to focus on the quality-minded category consumers, and gave them a reason to consider Freschetta by celebrating our ingredients, and raising doubts in their minds about what exactly is in other frozen pizzas. The results were impactful – a +20% increase in velocity at retail when the spots air. The campaign was even credited with regaining lost distribution in key accounts. 

Freezer Elimination broadcast spot.