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Creating concepts that are scalable and translatable locally and globally.

While most of our work is brought to market in the United States, we understand how to develop programming that can be scaled for use in multiple markets.  We can pass creative assets to agencies around the globe or complete the translations and updates ourselves.

Enterprise Rent-A-Car Advertising Agency

Concepts that can work across North America.

Cannonball serves as agency of record for Enterprise North America. We frequently develop US-focused campaigns that are then refined and re-concepted for French-Canadian audiences.  From broadcast to print, digital and collateral, we know how similar—and different—these audiences can be.

Budweiser Anheuser-Busch Advertising Agency

Ideas that translate around the world.

We have created several programs for Anheuser-Busch that originated in the United States and were then converted to work in the United Kingdom and China.  Our work included broadcast, point-of-sale materials, collateral and outdoor.

Smithfield

For Smithfield, we developed sales materials for business development teams that were translated into English, Japanese and Mandarin.

In the US market, we frequently translate programs for Spanish-speaking consumers.