This Truck Makes Frequent Stops… For Roast Beef Lovers

Roast beef lovers have been coming to Lion’s Choice for over 50 years. But in 2017, it was time to bring this famous roast beef to the people.

Cannonball worked diligently with the Lion’s Choice team to develop ownable graphics and Lionism’s (little adages and beefy proverbs) to help build out the restaurant’s all-new food truck—The Lean Roast Beef Machine

Since the initial successful rollout, we continue to leverage the brand’s social platforms to promote upcoming appearances at local events, festivals and businesses.

Additional digital support, in-store POP and earned media also helped drive awareness, increase trial and improve the overall health of the Lion’s Choice brand.