Lion's Choice

Celebrating Ridiculously Good Food Done Right.

As the creative agency for Lion’s Choice, Cannonball works closely with the iconic St. Louis restaurant to mine consumer insights, develop strategic marketing plans and execute impactful brand-building efforts, including social engagement, in-store signage and broadcast radio.

Helping Lion’s Choice Restore Its Roar

Lion’s Choice is a St. Louis institution. Their relentless commitment to quality ingredients and 100% real roast beef has earned the quick-service restaurant a devoted, passionate following over the past 50 years.

This Truck Makes Frequent Stops…

Roast beef lovers have been coming to Lion’s Choice for over 50 years. But in 2017, it was time to bring this famous roast beef to the people.

#TFW Your Social Engagement is just as Real as the Roast Beef

When Cannonball started collaborating with Lion’s Choice to develop a new social strategy, the goal was simple: re-engage LC loyalists and raise overall awareness of the brand and new offerings.

Serving Up Promotional Offers with a Side of Appetite Appeal

When Lion’s Choice wanted to update the look and feel of their store experience, they came to Cannonball for a little help with the design.

Building a Better Lion’s Choice

When Lion’s Choice wanted to update the look and feel of their store experience, they came to Cannonball for a little help with the design.