DOING THE WORK BEFORE THE WORK 

Most of our clients lean on Cannonball as an extension of their marketing team… which is exactly how we like it.

Cannonball wants to be the first call a client makes when they want a second (or first) opinion on a marketing matter. We believe that working side-by-side on all aspects of the business better positions the brand and the agency for success. Instead of being handed a creative brief or a report on target segmentation, we prefer to partner with our clients in breaking down the data, insights and analysis, then collaboratively producing the brief that will drive everything we do strategically and creatively.

This guarantees we are all on the same page before the creative exploration phase even begins.

Below are more details on our marketing services.

MARKETING STRATEGY

We take pride in being brand-builders. That’s why we like to be part of (if not lead) purposeful strategy sessions from day one of a client relationship. Marketing strategy work we do for clients includes:

  • Market discovery and research
  • Target audience analysis and audience segmentation
  • Marketing strategy development
  • Marketing campaign development
  • Content planning

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MARKETING IMPLEMENTATION AND EXECUTION

After cultivating insights and turning them into actionable assignment briefs, we put the plan into action. Sometimes this an advertising effort. But when it comes to true marketing execution, in the context of a lot of our current clients, this work often comes to life in the digital space:

  • Digital marketing campaign execution
  • Social media marketing campaign execution
  • Email marketing campaign execution
  • Content development

MEASUREMENT AND METRICS

After the marketing plan is in place comes the fun part – finding out how it performed, why, and how we can make it even better. Whether we are overseeing all the measurement internally or working alongside a brand’s analytics/research group, we dig into the data to unearth insights that help us optimize in the present, and influence where we go in the future.

  • Consumer testing
  • Marketing campaign analytics
  • Strategic data interpretation and considerations
  • Campaign optimization

creative

advertising

digital

marketing

b2b

branded content