Pinnacle

We Know a Good Time When We Work on One.

Cannonball serves as lead creative agency for many of Pinnacle’s most popular casino brands, including all of the Ameristar Casino properties. We create broadcast campaigns, in-casino collateral and digital executions for Pinnacle properties from coast-to-coast.ons for multiple Anheuser-Busch InBev brands including Bud Light, Michelob ULTRA, Stella Artois and more.

get the feeling

While Ameristar has some of the best odds, newest games and most generous comps, their properties offer so much more than just gaming.

mychoice

Pinnacle Entertainment utilizes one loyalty program across all their various brands and properties.

ameristar slots alive

Recognizing that the lion’s share of their revenue was coming from slot play, Ameristar wanted to go “all in” on slots, reorganizing their loyalty program around it, as well labeling and revamping their slot floor to be easily navigable.