Helping Lion’s Choice Restore Its Roar

Lion’s Choice is a St. Louis institution. Their relentless commitment to quality ingredients and 100% real roast beef has earned the quick-service restaurant a devoted, passionate following over the past 50 years.

So when a new ownership group and senior management team took over a few years ago, Cannonball was enlisted to help the restaurant bring its swagger back.

We worked closely with the LC Team to fine-tune the brand architecture and develop an overall strategy to reach customers—new and lapsed. From paid social media ads to radio (starring the prolific Diedrich Bader) to promotions to an all-new food truck, it all reinforces the brand promise to celebrate ridiculously good food done right.

Because once you taste it for yourself, you’ll see: Lion’s Choice is Famous For A Reason.