#TFW Your Social Engagement is just as Realas the Roast Beef

When Cannonball started collaborating with Lion’s Choice to develop a new social strategy, the goal was simple: re-engage LC loyalists and raise overall awareness of the brand and new offerings.

With a healthy mix of paid, organic and viral reach across all platforms (Facebook, Instagram and Twitter), we were able to further establish the new brand voice, monitor trends and test target various consumer segments. And, more importantly, engagement with the brand is way up with key consumer demographics.

We even teamed up with several partners to amplify our reach—teasing the new Lion’s Choice location at Scottrade Center and showcasing our friends at Sardella who paid tribute to Lion’s Choice with a special menu for Halloween.

The Results

On Facebook, Total Weekly Impressions were up +57.04% in the first 6 months of this new strategy at a Cost Per Each Impression of only $0.00037. Total Weekly Reach was up +43.35%.

And in less than one calendar year, the number of users following Lion’s Choice has increased by +30.07% on Facebook, +44.09% on Twitter and +280% on Instagram.